Value Sales Messaging
Here are 3 value messages you should include in your traditional sales funnel moving forward.
Every sales rep has learned some kind of sales funnel. While there are different versions, they all follow the same formula. When utilizing a traditional funnel, it’s important to know what stage a customer is at and have some plan on how to move them to the next stage. That part remains unchanged. What I am proposing is enhancing the sales funnel with value right from the beginning. It starts with a broad value message and gradually gets more specific as you guide the prospect through the funnel.
Stage 1: Show how you deliver value (in other words, present the big picture).
Stage 2: Show how other people, similar to your prospect, have achieved benefits (you must have your business cases ready).
Stage 3: Show how the prospect will achieve these benefits (this is where you provide specific details).
By incorporating these value messages, you’ll enhance your sales funnel and create a more engaging and persuasive customer journey.