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Since 2000, we have focused on training sales representatives on ROI through regular in-person classes at Babson College and other universities. We’ve analyzed and calculated the ROI from thousands of deployments and it’s this knowledge that’s helped us build and redefine a winning business case.
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Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.

Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.

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