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WHY VALUE SELLING?
Since 2000, we have focused on training sales representatives on ROI through regular in-person classes at Babson College and other universities. We’ve analyzed and calculated the ROI from thousands of deployments and it’s this knowledge that’s helped us build and redefine a winning business case.
ABOUT US
MEET IAN
Ian Campbell is CEO of Nucleus Research, where he is responsible for the company’s investigative research approach, product set, and overall corporate direction. A recognized expert on ROI and TCO analysis of technology, Campbell is a frequent speaker at industry and business events. He has been featured in the New York Times, the Wall Street Journal, the Economist, and the Financial Times.
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Campbell teaches an executive course at Babson College in Massachusetts and is a frequent guest lecturer at Stanford University; the University of California, Berkeley; Massachusetts Institute of Technology; Harvard University; and Boston College.
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